Raster vs. Vector Graphics

Chances are, if you've ever worked with a designer, at some point they've asked you for a "vector version" of your logo.  The conversation generally goes something like this:

Client: Hey Designer - Attached you'll find a copy of our company logo.  Looking forward to seeing those proofs!

Designer: Thanks Client, but the image you provided is a low resolution copy of your logo.  This image will not reproduce well on the brochure you'd like printed.  Can you please forward me a vector version of your artwork?

Client: Sure... Let me see what I can find.

Days later...

Client: What's a vector?

This post is designed to answer that question.

There are two kinds graphics:

  1. Raster - A collection of dots or pixels
  2. Vector - A collection of paths

Raster graphics use a grid of individually colored pixels to represent an image, whereas vector graphics use a mathematical equation between paths to represent an image. Vector graphics, because of their mathematical composition, can scale up without distortion. In contrast, the larger you scale a raster graphic, the more pixelated the image appears. This concept is illustrated in the example below.

When we magnify the sushi graphic above to 1000% it's easier to see the distortion/pixelation that occurs in a raster image.

 

Raster Images

Vector Images

Composition Collection of individually colored dots or pixels Collection of paths that form a shape
Resolution

Concentration of visual information within a given area
Represented as DPI - Dots Per Inch
72 DPI = Web/Screen Resolution
300 DPI+ = Print Resolution
Higher resolutions allow for enlargement w/o distortion
Does not scale up well

Defined by a mathematical equation, not by dots or pixels
Completely scalable
Common Uses

Photographs and images with highlights and shading

Graphics of uniform color, layouts, type/text, and illustrations
File Size Larger - Keeps track of individual pixel info Smaller - Keeps track of mathematical equation
File Types

.BMP - Windows Bitmap
.TIFF - Tag Interleave Format
.JPEG or .JPG - Joint Photographics Expert Group
.GIF - Graphics Interchange Format
.PNG - Portable Network Graphic
.PSD - Adobe PhotoShop
.CPT - Corel PhotoPAINT

.EPS - Encapsulated PostScript
.WMF - Windows Metafile
.AI - Adobe Illustrator
.CDR - CorelDraw
.DXF - AutoCAD
.SVG - Scalable Vector Graphics
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