Top OYES Rebranding Concepts
These were the top 3 concepts crowdsourced by my student volunteers and the senior designers who made them. These logos were presented to the strategic planning committee of the Orlando Youth Empowerment Summit for consideration to rebrand.
It’s been magical to see these talented young women come into their own.
They are fierce and they are friends.
Jacey Kalin on her design: “This idea was designed with creativity and youth in mind. It is fun, and colorful, and consistent with the mission of the summit. The bubble, sans-serif font is youthful and vibrant. The stacked arrangement of the letters gives the design a modern look, while emphasizing the YES to represent the positivity of the event.”
Lorianne Melendez on her design: “This logo was designed with timeless appeal. The rainbow colors in the main logomark represent what the summit is all about and the letters have been merged to represent inclusivity and unity. Helvetic was used for the font because of its simplicity and readability. The ORL-YES corresponds with the summit web address and works well for stacking the block letters. Additionally, using 6 letters allowed the use of all colors in the rainbow.”
Andrea Pinilla Paris on her design: “This logo was designed to be more modern and better align with the mission of the summit. The 3 circles are meant to represent an "O" for Orlando. The colors were chosen to align with the pansexual flag - the pink represents those that identify along female spectrum, blue to represent those that identify along the male spectrum, and yellow to represent non-binary individuals. The font used for the "YES" is young and energetic. The "YES" was isolated from the "O" to emphasize the positivity of the event.”
